Explanation – ASCI is a self-regulatory voluntary organization of the advertising industry in India. Its main objective is to ensure that advertising is honest, decent, and fair to consumers by promoting responsible advertising practices and regulating the content of advertisements across various media platforms. By doing so, ASCI aims to maintain public confidence in advertising and contribute to the overall growth and development of the advertising industry. As a self-regulatory body, ASCI does not have statutory enforcement power to impose penalties or punishments on violators of its guidelines.

Source: The Hindu