Q. The term ‘Blue Washing’ recently seen in the context of environmental regulation, refers to:
Quarterly-SFG-Jan-to-March
Red Book

[A] The process of treating industrial wastewater using blue-green algae for environmental sustainability

[B] The misleading rebranding of highly polluting industries as environmentally friendly by placing them in less polluting categories

[C] The method of reducing marine pollution by washing plastics and reusing them

[D] A global certification process that marks industries using renewable energy sources with a blue label

Answer: B
Notes:

Explanation: Blue Washing refers to the deceptive practice of portraying polluting industries—such as Waste-to-Energy (WTE) incineration units—as clean or environmentally friendly, often by reclassifying them under less polluting categories like the ‘Blue Category’ by regulatory bodies such as the CPCB.

Source: https://www.downtoearth.org.in/waste/blue-washing-new-categorisation-by-cpcb-promotes-highly-polluting-incineration-industry

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