Explanation – The MSME TEAM Initiative aims to facilitate the onboarding of Micro, Small, and Medium Enterprises (MSMEs) onto the Open Network for Digital Commerce (ONDC). This initiative provides financial assistance to MSMEs to help them integrate into the ONDC platform. Another recently launched campaign is the Yashasvini campaign which is a series of mass awareness campaigns for formalizing women owned informal micro enterprises and providing capacity building, training, handholding and mentorship to the women owned enterprises.

Source: AIR