RBI to launch multimedia campaign

RBI to launch multimedia campaign

Context

• The Reserve Bank is planning to launch a full-fledged multimedia and multilingual campaign to create general awareness among citizens of its regulations and initiatives.

What is the campaign about?

• The campaign will be in 14 languages such as Hindi, Assamese, Bengali, Gujarati, Kannada, Malayalam, Marathi, Oriya, Punjabi, Sindhi, Tamil, Telugu, Urdu, and English with focus on regional languages
• The media mix will include traditional ones such as newspapers, magazines, radio, television channels and cinema halls and new ones that include digital.
• The RBI is planning close to 15 TV commercials, 15 radio spots and 15 print advertisements each year.
• It also plans to create an awareness campaign Suno RBI Kya Kehta Hai through SMSs to warn the public against falling prey to unsolicited and fictitious offers from fraudsters.

Pan India Awareness campaign

• The RBI’s communication department has sought applications from advertising agencies for designing the creatives for the pan-India awareness campaign.