About: Stanford Prison Experiment, a social psychology study in which college students became prisoners or guards in a simulated prison environment. The experiment, funded by the U.S. Office of Naval Research, took place at Stanford University in August 1971. It was intended to measure the effect of role-playing, labeling, and social expectations on behaviour over a period of two weeks. However, mistreatment of prisoners escalated so alarmingly that principal investigator Philip G. Zimbardo terminated the experiment after only six days.