Swachh Bharat Mission-Urban 2.0 launches National Behaviour Change Communication Framework for Garbage Free Cities

What is the News?

The Ministry of Housing and Urban Affairs has launched the ‘National Behaviour Change Communication Framework for Garbage Free Cities’.

What is the National Behaviour Change Communication Framework for Garbage Free Cities?

Launched by: Ministry of Housing and Urban Affairs under Swachh Bharat Mission-Urban 2.0.

Aim: To strengthen the ongoing Jan Andolan for ‘Garbage Free Cities’.

Purpose: The framework serves as a guiding document and blueprint for States and Cities to undertake large scale multimedia campaigns along with intensive and focused interpersonal communication campaigns. 

Focus Areas: The framework focuses on intensifying messaging around the key focus areas of source segregation, collection, transportation, and processing of waste, plastic waste management, and remediation of legacy dumpsites to truly transform the urban landscape of India.

Source: The post is based on the article “Swachh Bharat Mission-Urban 2.0 launches National Behaviour Change Communication Framework for Garbage Free Cities” published in PIB on 29th April 2022.