We should harness the emotional energy of India’s DPI

Source– The post is based on the article “We should harness the emotional energy of India’s DPI” published in the “mint” on 6th April 2023.

Syllabus: GS2- e-governance

Relevance– Issues related to public digital infrastructure

News– The focus of the second G20 Sherpa meeting held at Kumarakom, Kerala was on India’s Digital Public Infrastructure.

Read More – India’s Digital Public Infrastructure (DPI) and associated challenges – Explained, pointwise

What are the achievements of India in DPI?

UPI has over 350 banks on its network with over 260 million unique users. The network has grown to become the world’s fifth largest digital-payment network by volume.

CoWin has more than 1.1 billion registered users and every step of their vaccination process is captured by it.

More than 500 million learning sessions have been conducted by using the Diksha app. It was the key tool for education during the covid pandemic.

Digilocker has more than 150 million registered users.

1.35 billion people have enrolled for Aadhaar. Jan Dhan has enabled 478 million people to get bank accounts. India has a mobile user base of 1.2 billion across the country. Together, these three developments constitute Jam trinity.

The quality of digital infrastructure in India is robust. The co-operation between the government and the private sector is the core of the DPI.

What is lacking in case of India DPI?

India has failed to effectively communicate the achievements in DPI  to a wider audience. These technological solutions have not been able to create a unified new image for the country.

How better communication is possible in case of DPI?

Communication is not a rational process of citing scientific facts and statistics. Good communication is all about emotions. It is about real-life stories from ordinary people’s lives. Kerala tagline ‘God’s Own Country’ is an excellent example of good communication. it perfectly captures the emotions a tourist would experience.

Similarly, various DPI programmes can evoke several positive emotions in many a user’s mind.

The Apollo 11 mission in 1969 established US hegemony during the Cold War. Communication about India’s DPI could help uplift the emotional quotient of the whole country.