Nai Chetna campaign against gender-based violence gets under way in Kerala

Source: The post is based on the article “Nai Chetna campaign against gender-based violence gets under way in Kerala” published in The Hindu on 29th November 2022.

What is the News?

The Ministry of Urban Development launches the Nai Chetna-Pahal Badlav Ki Campaign.

Note: The campaign is being implemented in Kerala under the umbrella of the Kudumbashree Mission.

What is Nai Chetna-Pahal Badlav Ki Campaign?

Launched by: Ministry of Urban Development 

The campaign has been launched under Deendayal Antyodaya Yojana-National Rural Livelihood Mission(DAY-NRLM).

Purpose: It is a community-led National Campaign Against Gender-Based Discrimination. This will be an annual campaign focussing on specific gender issues each year. 

Focus area of this year: The focus area of the campaign this year is gender-based violence with the aim to equip women to recognise and prevent violence and make them aware of their rights.

Implementing agency: This campaign will be implemented by all states in collaboration with Civil Society Organisations (CSO) partners, and actively executed by all levels including the states, districts and blocks, engaging the community institutions along with the extended community.

Significance: The campaign will bring together all line departments and stakeholders to create a concerted effort in acknowledging, identifying and addressing the issues of violence.