Meri LiFE, Mera Swachh Seher Campaign

Source: The post is based on the article “Meri LiFE, Mera Swachh Seher Campaign ”  published in PIB on 8th August 2023.

What is the News?

The Minister of State for Housing & Urban Affairs has informed Rajya Sabha about the ‘Meri LiFE, Mera Swachh Shehar’ campaign.

What is the Meri LiFE, Mera Swachh Shehar campaign?

Launched by: Ministry of Housing and Urban Affairs (MoHUA) in collaboration with the Ministry of Environment, Forest and Climate Change (MoEFCC).

Aim: To spread awareness regarding Mission LiFE and to nudge behaviour change of citizens to minimize waste generation, promote resource conservation and contribute to a cleaner and greener environment by adopting ‘Reduce, Reuse, Recycle’ (RRR) in their everyday life.

Features: The campaign focused on empowering Urban Local Bodies (ULBs) to set up ‘Reduce, Reuse, Recycle’ (RRR) Centres as a one-stop solution for citizens, institutions, commercial enterprises etc. to deposit unused or used plastic items, clothes, footwear, books and toys.

Duration of the campaign: The campaign was launched on 15th May 2023 for the period of 3 weeks till World Environment Day 2023 on 5th June, 2023.

– Note: The campaign is not a scheme.It is a public outreach and mass engagement campaign being implemented by ULBs under Swachh Bharat Mission – Urban (SBM-U) 2.0.No separate organizations have been formed by Government of India for this campaign.