News: The Ministry of Rural Development has launched a National Campaign on Entrepreneurship to strengthen non-farm livelihoods and accelerate income growth among rural women.
About National Campaign on Entrepreneurship
- The campaign is to strengthen non-farm livelihoods and accelerate income growth among rural women.
- Launched by: Ministry of Rural Development (MoRD)
- The campaign is being implemented under the Deendayal Antyodaya Yojana–National Rural Livelihoods Mission (DAY-NRLM).
- Objective: To train 50,000 community resource persons in enterprise development and provide entrepreneurship development programme (EDP) training to 50 lakh SHG members across the country.
- The campaign offers a strategic opportunity to deepen enterprise development in rural areas, strengthen local economies, and unlock the entrepreneurial potential of SHG women.
- Expected outcomes
- The initiative is expected to facilitate greater availability of enterprise loans and financial services for grassroots women entrepreneurs.
- The campaign is expected to generate sustainable non-farm employment, enhance household incomes and promote women-led economic growth.
- By strengthening entrepreneurship at the community level, it contributes to inclusive rural development and long-term economic resilience.
