Samriddh Gram Phygital Services Initiative

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News: Union Minister inaugurated the Samriddhi Kendra at Umri village under the Samriddh Gram Phygital Services Pilot Initiative.

About Samriddh Gram Phygital Services Initiative

Samriddh Gram Phygital Services Initiative
Source – PIB
  • Samriddh Gram Phygital Services Initiative is a pilot project that integrates physical and digital services to deliver multiple citizen services in rural areas.
  • Implemented by: The initiative is implemented by the Department of Telecommunications (DoT) with support from the Digital Empowerment Foundation (DEF) for field operations and community mobilisation.
  • Aim: The initiative aims to demonstrate how BharatNet connectivity can deliver integrated public services at the village level and develop a replicable model for rural digital transformation.
  • Key features
    • Phygital Service Delivery Model: The initiative combines physical service centres with digital platforms to improve access to services in rural areas.
    • Samriddhi Kendra: Each village hosts a Samriddhi Kendra located in the Panchayat Bhawan that works as a one-stop integrated digital service centre.
    • Multi-Sector Service Integration: The centres provide services related to education and skill development, agriculture advisory, healthcare and telemedicine, e-governance, financial inclusion and e-commerce.
    • BharatNet Connectivity Backbone: The initiative uses high-speed BharatNet rural broadband connectivity to ensure efficient digital service delivery.
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