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News: In a landmark step towards accelerating India’s efforts to combat anemia, Union Minister for Health and Family Welfare released Anemia Mukt Bharat (AMB) Abhiyaan – Operational Guidelines.
About Anemia Mukt Bharat (AMB) Abhiyaan
| Aspects | Details |
| About | It is a flagship health initiative of the Government aimed at eliminating anemia from the country. |
| Launched by | It was launched in 2018 by the Ministry of Health and Family Welfare. |
| Objective | To reduce the prevalence of anemia among children, adolescents and women in the reproductive age group(15–49 years). |
| Implementation |
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| Key feature | It includes a 6x6x6 strategy under which there are six interventions to reduce the prevalence of anemia (nutritional and non-nutritional) in six age groups – pre-school children (6-59 months), children (5-9 years), adolescent girls and boys (10-19 years), pregnant women, lactating women, and women of reproductive age (15-49 years) following a life cycle approach. |
| Six interventions |
|
| Institutional Mechanisms |
|
About Anemia Mukt Bharat (AMB) Abhiyaan
- The Anemia Mukt Bharat is being transformed into Anemia Mukt Bharat (AMB) Abhiyaan.
- Features:
- 6x6x6 strategy into a 7x7x7 framework: The Anemia Mukt Bharat (AMB) Abhiyaan will expand the existing 6x6x6 strategy into a 7x7x7 framework by introducing a seventh beneficiary group, a seventh intervention and a seventh institutional mechanism.
- Seventh Beneficiary Group: Low Birth Weight (LBW) babies (0–6 months) will be included as the seventh beneficiary group.
- Seventh Intervention: “Eating Right” approach, which will promote regular consumption of iron-rich and diversified diets as a daily habit, will be introduced as the seventh intervention.
- Seventh Institutional Mechanism: A strengthened monitoring and Evaluation framework supported by digital tracking will serve as the seventh institutional mechanism.
- Transition from T3 to T4 Approach: It will include the transition from the T3 approach (Test, Treat, Talk) to the T4 approach (Test, Treat, Talk and Track).
- The revised strategy will emphasise intensified haemoglobin testing, treatment of iron deficiency anemia in accordance with national anemia management protocols, systematic tracking of beneficiaries for referral and follow-up, and targeted counselling to encourage healthy dietary practices.
- For the management of severe Anemia and non-responders among pregnant and lactating women, Intravenous Iron Therapy using Ferric Carboxymaltose (FCM) and Iron Sucrose will be included as an important clinical intervention.
- A robust digital ecosystem for monitoring anemia services across beneficiary groups will also be established.
- Haemoglobin testing records for pregnant women will be mapped through the JANANI Portal, and records for children will be captured through the RBSK and U-WIN portals.
- These platforms will converge into a unified AMB Abhiyaan Portal, enabling comprehensive monitoring, analysis and evidence-based planning.
- 6x6x6 strategy into a 7x7x7 framework: The Anemia Mukt Bharat (AMB) Abhiyaan will expand the existing 6x6x6 strategy into a 7x7x7 framework by introducing a seventh beneficiary group, a seventh intervention and a seventh institutional mechanism.
