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News: Sundar Pichai, CEO of Google and Alphabet Inc., visited the Bharat GI Coffee Lounge at the Bharat Mandapam during the India AI Impact Summit 2026.
About Bharat GI
- Bharat GI as a unified national intellectual property brand to showcase India’s unique GI products to the global market.
- Launched By: Department for Promotion of Industry and Internal Trade (DPIIT)
- Aim: It is marketed under the tagline “A World Exclusive” and aims to give GI products global recognition, premium branding, and international visibility.
- Products Covered: It includes items such as GI coffee, spices, handicrafts, textiles, and other region-specific products that reflect India’s cultural identity.
- About Bharat GI Coffee
- Bharat GI Coffee is a national brand by the Commerce Ministry.
- It is to promote Geographical Indication-tagged products, and houses coffees from multiple regions like Coorg and Araku Valley.
