Centre issues notice to Cambridge Analytica

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Centre issues notice to Cambridge Analytica

What has happened?

The government has sent a notice to U.K.-based Cambridge Analytica — accused of misusing data of 50 million Facebook users — asking it to disclose if data of Indian users was used, and to name the entities that used their services

Accused of misusing data of 50 million Facebook users

The firm has been asked to reply by March 31.

Six Questions

The notice addressed to Cambridge Analytica seeks immediate response to six questions, including:

  • Whether they have been engaged in any assignment to utilise data of Indians from the above cited breach?
  • Who are the entities that have engaged them for the above? They have also been asked to clarify how they came to be in possession of such data? And was consent taken from the individuals?
  • How such data collected was used? Was there any profiling done on the basis of such data?
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