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Source- This post is based on the article “Ministry of Rural Development signs MoU with Reliance Retail’s JioMart, to on-board DAY-NRLM’s SHGs” published in “PIB” on 22nd December 2023.
Why in the News?
The Ministry of Rural Development (MoRD) has entered into a Memorandum of Understanding (MoU) with JioMart to onboard DAY-NRLM’s Self Help Groups (SHGs).
What is the objective of this partnership?
1) This collaboration will enable SHGs operating under the Deendayal Antyodaya Yojana-National Rural Livelihoods Mission (DAY-NRLM) to be on-boarded as sellers onto the e-commerce fold on JioMart.
2) Once on-boarded, all SHG sellers associated with the DAY-NRLM will also get to avail benefits and guidance in growing their businesses online.
3) Significance:
a. Amplify the visibility of their products and widen their market.
b. Increase the income of SHGs on sustainable basis.
c. Boost MoRD’s provision under the SARAS Collection to be available to a larger consumer base.
Note- the Saras Collection showcases daily utility products made by rural SHGs and aims to provide SHGs in rural areas with market access to Central and State Government buyers.
What is Deendayal Antyodaya Yojana-National Rural Livelihoods Mission (DAY-NRLM)?
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