News: The Ministry of Electronics and Information Technology (MeitY) launched the Digital Brand Identity Manual (DBIM) to harmonize the government’s digital presence.
About DBIM
- DBIM aims to revolutionize India’s digital governance by establishing a consistent, secure, and inclusive digital identity across government platforms.
- Objectives of DBIM
- Aligns with the Prime Minister’s vision of “Reform, Perform, and Transform.”
- Enhances citizen-centric digital governance.
- Simplifies and standardizes government websites and services for accessibility and inclusivity.
- Strengthens the “Minimum Government, Maximum Governance” approach with Uniform Governance.
Key Features of DBIM
- DBIM Toolkit – Ensures uniformity in digital identity across government platforms.
- Gov.In CMS – Streamlined website management system for government websites.
- Central Content Publishing System (CCPS) – Centralized content governance for consistent messaging.
- Social Media Guidelines – Standardized digital communication for ministries and departments.
