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Introduction
The growing use of social media among children has raised concerns about addictive design, harmful content, mental wellbeing and privacy. Meta’s settlement in the US introduces strong safeguards for under-18 users, including time limits, night-time restrictions and stronger age assurance. For India, the measures offer useful lessons, but they also show the need for an India-specific child-safety framework based on evidence, privacy and safety by design.
Growing Concerns over Social Media Use among Children
- Addictive platform design: Autoplay, endless scrolling, notifications and personalised recommendations can maximise engagement and turn casual social-media use into compulsive behaviour.
- Vulnerability of children: Children’s developing capacity for self-regulation can make them more vulnerable to digital products designed to capture and hold attention.
- Impact on daily life: Serious compulsive use can cause children to miss school, withdraw from family and friends, lose interest in normal activities and struggle to regulate digital use.
- Displacement of healthy activities: Excessive device use can reduce time for play, reading, creative activity, physical movement, face-to-face interaction and downtime needed for healthy development.
- Developmental concerns: Digital overuse can make difficulties with attention, frustration tolerance, impulse control, organisation and emotional regulation more visible in clinical assessments.
- Mental-health risks: Heavier social-media use has been linked with anxiety, depressive symptoms, body dissatisfaction and disordered eating; a 2026 meta-analysis of 45 studies involving over 33,000 adolescents found significant associations.
- Neuroscience findings: Reviews have found associations between problematic internet or gaming use and changes in frontal, attention, emotion-regulation and reward-related brain regions, though these findings do not prove social media alone causes such changes.
- Exposure to harmful content: Children can encounter self-harm material, eating-disorder content, exploitation, misogyny, violent imagery and other age-inappropriate content, which recommendation systems may repeatedly promote.
Meta’s New Child-Safety Measures in the US
- Two-hour daily limit: Meta’s US settlement requires a default two-hour daily limit for under-18 users on Facebook and Instagram to limit excessive use.
- Night-time access block: Teen users will face a midnight-to-6 a.m. access block, restricting social-media use during night hours.
- School-hour notification control: Notifications will be muted between 8 a.m. and 3 p.m., limiting interruptions during school hours.
- Stronger age assurance: Meta will strengthen its technology to identify users aged 13–17 even when they provide an adult birthday, making age-based safeguards harder to bypass.
- Safer feed and engagement controls: Teenagers can choose a non-algorithmic feed, turn off autoplay and hide like counts by default, reducing engagement-driven and social-comparison pressures.
- Parental and contact controls: Meta will strengthen parental controls and restrictions on unwanted contact from adults, giving parents greater control over teenagers’ online experiences.
- Independent oversight: Meta will establish an independent research foundation and an auditor to assess the impact of its measures and compliance.
What the Meta Settlement Signals for Children’s Online Safety
- Shift from parental responsibility: The settlement moves away from treating parents as the sole responsibility holders and places greater responsibility on platforms themselves.
- Platform accountability: Technology companies are expected to address risks created by their own engagement-driven products, recommendation systems and platform features, rather than relying only on parental supervision.
- Safety by design: Child protection is moving towards changing the architecture and default settings of platforms, instead of expecting children to control systems designed to maximise engagement.
- Broader than screen-time control: The measures cover recommendations, autoplay, notifications, social comparison, unwanted contact and age assurance, showing that child safety involves more than limiting hours.
- Technical feasibility: Meta’s agreement demonstrates that stronger child-safety features can be built into major social-media platforms.
- Limits of time-based safeguards: Time limits may not fully address harm if platforms continue using addictive design and recommendation systems that encourage compulsive engagement.
- Shared responsibility: Child safety requires coordinated action by governments, schools and technology companies, including digital literacy, transparency and age-appropriate platform design.
India’s Emerging Child-Safety Challenges
- Privacy-focused DPDP framework: India’s Digital Personal Data Protection (DPDP) framework requires verifiable parental consent for processing children’s personal data and restricts targeted advertising, behavioural monitoring and profiling.
- Gap in product-level safety: The DPDP framework does not specifically regulate social-media addiction, mental wellbeing or screen time, which are central concerns addressed by Meta’s US settlement.
- Child sexual abuse material: India also faces the serious challenge of child sexual abuse material (CSAM), with government scrutiny of platforms’ content moderation and detection systems alongside IT Rules requirements.
- Age assurance dilemma: Platforms need to establish whether a user is a child for applying safeguards, but age verification itself can require personal information and may create additional privacy concerns.
- Limits of self-declaration: WhatsApp is testing a voluntary age-declaration mechanism in India, but simply asking users to provide their birth date does not necessarily establish their actual age.
- Different Indian context: US measures cannot be copied directly because India has different schooling practices and high shared-device usage among teenagers, requiring locally suitable safety measures.
- Need for evidence: India should first collect its own evidence and data on online harms to children before prescribing detailed product-level restrictions.
Key Lessons for India
- Build an Indian evidence base: The Centre should commission an independent study covering screen time, addictive design, algorithmic recommendations, harmful content, online harassment and social comparison.
- Adopt wellbeing by design: India should develop a principles-based “wellbeing by design” framework suited to Indian patterns of online use.
- Use safer defaults: Platforms should consider teen-safe defaults, stronger privacy protections, tighter messaging controls and restrictions on features such as autoplay.
- Improve algorithmic accountability: Regulators should examine how recommendation systems and algorithms affect children, especially their exposure to harmful and engagement-driven content.
- Strengthen independent scrutiny: Platforms should provide greater transparency on content-review systems and algorithmic data use, along with independent audits and researcher access.
- Protect children without over-collecting data: Age assurance should identify children for applying safeguards while avoiding unnecessary collection of their personal information.
- Make safeguards enforceable: Where evidence shows that platform features cause demonstrable harm to children, appropriate accountability and enforceable regulation should follow.
- Move beyond voluntary compliance: India should move from warnings, meetings and consultations towards effective regulation, especially where voluntary safeguards fail to protect children.
Conclusion
Meta’s US settlement shows that children’s online safety cannot rest only on parental supervision. India should learn from its focus on platform responsibility, safer design and stronger safeguards, while adapting them to Indian conditions. An evidence-based and enforceable framework should protect children’s privacy, development and mental wellbeing without blocking their legitimate access to education, health, emergency services and the wider internet.
Question for practice:
Examine the concerns related to children’s social media use and the key lessons India can learn from Meta’s child-safety measures in the US.
Source: Businessline; Indian Express; ndtv



