News: In a step towards unifying and highlighting the nation’s manufacturing prowess, the government has come out with a ‘Made in India Label Scheme’.
About Made in India Label Scheme
- It is an initiative that lends support to the manufacturing industry by building a brand reputation, stronger identity and wider reach for products made in India.
- Nodal agencies: The initiative is being led by the Department for Promotion of Industry and Internal Trade (DPIIT).
- Advisors: The Quality Council of India and the India Brand Equity Foundation are actively collaborating with DPIIT in an advisory capacity.
- Aim: Made in India Label scheme aims to strengthen the reputation of products manufactured in India.
- Features:
- This is a voluntary certification scheme to help manufacturers demonstrate that their products are manufactured in India and are of good quality.
- The label displays a QR code and a logo with information about location of manufacturing, validity of the label and other product-specific information.
- Objectives of the Scheme: The objectives of the scheme serve as guiding pillars to strengthen domestic industries, boost consumer confidence, and enhance India’s global competitiveness.
- The scheme provides identity to the product based on its origin
- It develops a mechanism to qualify and brand the products of Indian origin
- It also supports recognizing the products of Indian origin in domestic as well as international market
- The ‘Made in India’ Label strengthens the positioning of the product in the competitive market.
- Eligibility Criteria
- Manufacturers and producers who manufacture or assemble their products wholly or substantially in India.
- Each product has a specific quality and manufacturing criteria set by relevant regulatory bodies which need to be met before obtaining the permission.
- Focus on sectors: The scheme focuses on targeting the Indian manufacturing sector, which also includes large-scale enterprises and MSMEs (Micro, Small and Medium Enterprises).
- Entrepreneurs engaged in farming, agriculture, fishing, aquaculture, horticulture and allied activities will also be encouraged to join the scheme.
- Scheme’s Roadmap
- The roadmap lays out a clear path for implementing the Made in India Label Scheme, from defining quality benchmarks to integrating digital verification through QR codes.
- It outlines phased actions to ensure smooth adoption across industries, building a strong and recognizable national brand.
- For the success of the scheme, the government proposed ₹995 crores for three years and anticipates that the scheme will be self-sustaining in the future years.
