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Source: The post is based on the article “Ministry of Rural Development launches Prajjwala Challenge” published in PIB on 2nd January 2023
What is the News?
Ministry of Rural Development (MoRD) announces the launch of “Prajjwala Challenge” for bringing about “Transformation of the Indian Rural Economy”.
What is Prajjwala Challenge?
Launched by: Ministry of Rural Development (MoRD) under Deendayal Antyodaya Yojana – National Rural Livelihoods Mission(DAY-NRLM).
Aim: To invite ideas from individuals, Social Enterprises, Start up, Private Sector, Civil Society, Community Based Organization, Academic Institution, Start-ups, Incubation centres, Investors having potential to transform the rural economy.
Categories: The challenge aims to support ideas in following categories: 1) Focus on Women and Marginalized sections of the community, 2) Localized Models, 3) Sustainability, 4) Cost Effective solutions and 5) Multi-sectoral ideas and solutions.
Significance: This is a first-of-its-kind nationwide initiative to provide thoughtful minds with a platform to present new, innovative and scalable pathways for rural economic transformation in India.



