NITI Aayog, RMI, and RMI India Launch ‘Shoonya’ Campaign

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What is the News?

NITI Aayog along with Rocky Mountain Institute(RMI), an independent non profit organization has launched Shoonya Initiative.

About Shoonya Initiative

Shoonya is an initiative to promote zero-pollution delivery vehicles by working with consumers and the industry. 

Aim: To accelerate the adoption of electric vehicles (EVs) in the urban deliveries segment and create consumer awareness about the benefits of zero-pollution delivery.

As part of the campaign, a corporate branding and certification programme is being launched to recognise and promote the industry’s efforts towards transitioning to EVs for final-mile deliveries. 

Moreover, an online tracking platform will share the campaign’s impact through data such as vehicle-kilometres electrified, carbon savings, criteria pollutant savings and other benefits from clean delivery vehicles.

Advantages of Electric Vehicles in goods delivery

Urban freight vehicles account for 10% of freight transportation-related CO2 emissions in India, and these emissions are expected to grow by 114%  by 2030. 

On the other hand, EVs emit no tailpipe emissions which can contribute immensely to improved air quality. Even when accounting for their manufacture, they emit 15-40% less CO2 compared to their internal combustion engine counterparts and have lower operational cost

Source: This post is based on the article “NITI Aayog, RMI, and RMI India Launch ‘Shoonya’ Campaign” published in PIB on 15th September 2021.

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