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Source: The post is based on the article “Union Minister launches US Startup SETU – Supporting Entrepreneurs in Transformation and Upskilling programme in San Francisco” published in PIB on 7th September 2022
What is the News?
The Minister of Commerce and Industry has launched the US Startup SETU – Supporting Entrepreneurs in Transformation and Upskilling programme in the Bay Area of San Francisco.
What is SETU?
SETU initiative would connect start-ups in India to US-based investors and start-up ecosystem leaders with mentorship and assistance in various areas including funding, market access and commercialization.
Aim: To break geographical barriers between mentors based in the US that are willing to invest in entrepreneurship and sunrise startups in India.
How will they connect to Indian entrepreneurs? All interactions can take place through the mentorship portal under the Startup India initiative MAARG.
What is MAARG?
MAARG or the Mentorship, Advisory, Assistance, Resilience, and Growth program is a mentorship portal under the Startup India initiative.
The portal has been developed with the idea of being accessible from every corner of the country to connect with a mentor.
The core functions of MAARG are to improve ease of access, use Artificial Intelligence for Matchmaking, schedule meetings virtually, host masterclasses, provide a custom dashboard for relevant information, among others.
