Union Textiles Minister launches Website of “Kasturi Cotton Bharat”

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Source: The post is based on the articleUnion Textiles Minister launches Website of Kasturi Cotton Bharat published in “PIB” on 23rd October 2023

What is the News?

The Union Minister of Textile has launched a website of Kasturi Cotton Bharat. 

What is Kasturi Cotton Bharat?

Source: Indian Express

Launched by: Ministry of Textiles, the Cotton Corporation of India, trade organizations, and the industry.

Aim: To boost the global competitiveness of Indian cotton by taking charge of branding, traceability, and certification, with a focus on sustainability and benefiting all involved stakeholders.

Designated agency: Cotton Textiles Export Promotion Council (TEXPROCIL) has been designated as the implementing agency for Traceability, Certification and Branding of “KASTURI Cotton India”.  

To provide complete traceability of Kasturi Cotton Bharat across the supply chain, QR based certification technology will be used at each stage of the processing and a blockchain based software platform will provide end to end traceability and transaction certificate.

What is the data on Cotton Production in India?

Cotton is one of the most important commercial crops cultivated in India.It accounts for around 25% of the total global cotton production. 

India is the country to grow all four species of cultivated cotton G.arboreum and Herbaceum (Asian cotton), G.barbadense (Egyptian cotton) and G. hirsutum (American Upland cotton). 

India has the largest area under cotton cultivation and is also the largest producer and second largest consumer of cotton.

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